Nib #82 Speechwriting Workshop: J.D. Vance in Munich, Part IV
In the first three parts of his February speech to the Munich Security Conference, Vice President J.D. Vance asserted his thesis (Nib #76), told his origin story (Nib #77), and laid out the stakes of European elites’ increasing discomfort with democratic values (Nib #79).
Traditional rhetorical structure says Part IV is where advocates — like Vance — should turn from windup to pitch, from framing their argument to filling in the frame. As soon as Vance finishes with broad speculations about Europe’s future, he should focus in on one issue or policy. Does he?
“And of all the pressing challenges that the nations represented here face, I believe there is nothing more urgent than mass migration.”
Right on schedule, the speech’s next ten paragraphs are about Europe’s migration crisis:
“Today almost one-in-five people living in this country [Germany] moved here from abroad…
“The number of immigrants who entered the EU from non-EU countries doubled between 2021 and 2022 alone. And, of course, it’s gotten much worse since…
“It’s the result of a series of conscious decisions made by politicians all over the continent…
“No voter on this continent went to the ballot box to open the floodgates to millions of unvetted immigrants.”
See how this structure strengthens Vance’s argument. An immigration restrictionist arguing for immigration restrictions is hardly headline news. But by framing the issue as a proxy for European governments’ anti-democratic elitism, Vance puts a much sharper edge on an otherwise unexceptional message.
This way, Vance’s speech is not about the controversial political issue of immigration. Rather, it uses immigration to illustrate his broader case for democratic populism. Vance’s frame enables him to criticize European elites not for disagreeing with him and President Trump — a weak position — but for subverting their own constituents’ sovereignty — a much stronger position.
This makes Vance’s attack more sophisticated, effective, and pointed — while also more polite and palatable to his European audience. That’s the power of traditional rhetorical structure.
Until next week… keep writing!











