Nib #83 Write with Purpose
Never write just to write.
Every composition should have a purpose. And writers should have that purpose clear in their heads before they start writing, when they are writing, and while they revise and edit their writing.
This goes for every kind of writing — and every kind of purpose.
If, for instance, you’re asked to write a fundraising appeal, your goal is to raise money. It’s not to edify or entertain or impress — except insofar as those things open your audience’s wallets.
If you’re writing to persuade, then persuade. If to entertain, then entertain. If to inform or inspire, then inform or inspire.
Don’t have any other agenda. If you’re writing for someone else — a boss or client or organization — don’t smuggle in your two cents. Don’t try to put your spin on someone else’s pitch. Know your audience, know your purpose, and serve both.
Even if you’re writing a story or poem you’ll never publish, focus on rendering characters, plots, or images as perfectly as you can. Even if you’re journaling for no reason other than to develop your skills, that’s a purpose too.
In writing, as in life, begin and persevere with the end in mind. Focus and discipline don’t stifle self-expression; they sharpen it.
Until next week… keep writing!











