Nib #105 The Magic Trick for Speechwriters
We already covered the Magic Trick (Nib #100), reading your work out loud. And its clarity corollary (Nib #101), reading your work out loud as the audience. This last application of the Magic Trick is for anyone who writes for someone else: read your work out loud as your principal.
It’s not necessary that every sentence perfectly mirror your boss’s patois. What’s necessary is that the writing not sound like someone else. (Especially you!) Don’t make references or use words or tell jokes or stories that your principal wouldn’t.
The third time you read your the work out loud, imitate the person actually speaking or signing the text. When you trip over a phrase — however perfect it sounded in your head — or when a word choice snags like a fingernail on a blanket, change it.
That’s how you put the ghost in ghostwriting.
Until next week… keep writing!











