Nib #131 Use These 5 Powerful Words
The trick to persuasive writing is that you have to change readers’ minds without putting them on the defensive for not agreeing with you in the first place. A great way to make arguments more palatable without watering them down is by using five humble but rhetorically powerful words: “It seems to me that…”
Consider these three claims:
City life is better than country life.
Tax cuts boost economic growth.
Yogi Berra was better than Johnny Bench.
Now compare them to these:
It seems to me that city life is better than country life.
It seems to me that tax cuts boost economic growth.
It seems to me that Yogi Berra was better than Johnny Bench.
The assertions remain the same. But see how open and gracious the sentences become? Now imagine you prefaced each with a fact or two backing up the claim. All of a sudden, you have a confident, forceful argument that nonetheless draws your audience in by proposing rather than imposing your conclusion. When backed by evidence, humility and generosity are much more persuasive than swagger.
“It seems to me that…” invites your audience to agree with you, which is the surest way to get them to yes.
Until next week… keep writing!












