Nib #138 Dr. X and Mrs. Y
The hardest part of writing about public policy is making substantive arguments without getting lost in the weeds. Disagreements over policy minutiae in a speech or op-ed have reduced more than one congressional office to a Hobbesian state of nature.
So here are two tips for finding the right balance between wonkiness and accessibility.
Tip #1: Ask yourself who your audience is. If they are experts, then write wonky. If they’re laymen, make the language more accessible.
If the answer is somewhere in between, Tip #2 is that when you have to write for both, write to both.
Think of your audience as two particular people: Dr. X, a world-renowned expert on your topic, and Mrs. Y, a smart, educated, and curious layman. Set your tone, choose your words and emphases, and present your argument and evidence in such a way that it won’t bore Dr. X or bewilder Mrs. Y.
Provide enough context so non-experts can follow along, but not so much that experts will feel their intelligence insulted. If you can connect with both Dr. X and Mrs. Y, you’ll connect with everyone in between them too.
Until next week… keep writing!












