Nib #145 Own The Trade-offs
One of the weaknesses of American public discourse these days is that persuasive writers ignore Thomas Sowell's famous observation that, “There are no solutions. There are only trade-offs.”
Whether it’s a campaign speech, a sports radio rant, or a policy op-ed, arguments these days tend to be presented as if they are pure upside, win-wins for everyone (or at least everyone who matters). Writing like this, especially in our low-trust culture, is the opposite of persuasive. It’s off-putting and exclusionary.
Ignoring contrary opinions does not make them disappear — it makes you boring. By acknowledging the trade-offs attendant to your ideas — banning the Electoral College, firing Dan Quinn, whatever — you get to frame the trade-offs. You can present them in the best light, strengthening your own argument by contrasting it with alternatives.
If your argument can’t withstand your own cost-benefit analysis, it’s unlikely to persuade undecided readers, either.
Until next week… keep writing!











