White Papers

Turning complex ideas into simple language is the essence of persuasive communication. 

White Papers

Good ideas are only as powerful as the clarity of their explanation. Turning complex ideas into simple language is the essence of persuasive communication. To break through the dumbed-down din today, even groundbreaking research, bold initiatives, and innovative agendas need to be presented in readable, winsome prose. 


Inkling’s Principal, Michael Connolly, has spearheaded some of Capitol Hill’s most effective thought-leadership projects of the last decade:


  • Sen. Mike Lee’s Conservative Reform Agenda (2013-2015);
  • The bicameral Article I Project (2016); and,
  • The Joint Economic Committee’s acclaimed Social Capital Project (2017-2021).


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Turn Dry Data into Page-Turning Prose

White papers, issue briefs, and formal reports exist to educate audiences about important facts they can’t get anywhere else. Writing them requires not just the candlepower to understand and communicate big ideas — but also the eye for detail and knack for storytelling that brings dry data to life for everyday readers.


Inkling has turned wonky research — on everything from the mental health crisis to banking regulations — into bracing, page-turning prose. Let us do the same for your issue, campaign, or project.

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