Nib #77 Speechwriting Workshop: J.D. Vance in Munich, Part II
Most political debates boil down to contests over origin stories. To win an argument about where we go from here, you have to convince your audience how we got here in the first place (Nib #10).
Vice President J.D. Vance’s much ballyhooed speech to the Munich Security Conference in February offers a good example of the technique.
As we saw last week (Nib #76), Vance opens his speech with a clear, bracing thesis: that European elites are retreating from the values of democracy and free speech. So far, so good.
Traditional rhetorical structure (Nib #75) would have Vance quickly jump into the past tense to start telling his origin story. Does he? Well, here is his very next sentence:
“Now, I was struck that a former European commissioner went on television recently and sounded delighted that the Romanian government had just annulled an entire election.”
Notice the past tense verbs: sounded, warned, annulled. So it goes for most of the next 900 words. Vance talks about the former Soviet Union. Then he connects its unlamented legacy to recent censorious, authoritarian policies imposed by Brussels, Sweden, the U.K., Romania, and potentially Germany too.
For Vance, this is an ideal frame. He knows that among liberal elites on both side of the Atlantic, he and President Trump are disparaged as authoritarian thugs. Vance’s origin story turns the tables of this narrative. Actually, he’s arguing, it’s Europe’s woke elites who are the real threat to Western values like tolerance, pluralism, freedom, and democracy. Importantly, he does it using facts and stories, not adjectives. (Nib #23.)
This framing softens Vance’s audience up for the rest of his speech. That’s why origin stories should usually come before the stakes and substance of an argument — the parts of Vance’s speech the Nib will turn to next.
Until next week… keep writing!











