Nib #13: Biden’s Botched SOTU, Part 3: Show, Don’t Tell

Nib #13: Biden’s Botched SOTU, Part 3: Show, Don’t Tell



Writing perorations — the typically uplifting, closing sections of speeches — is hard. For State of the Union Addresses — with so many chefs (of varying skill) in the kitchen — history suggests it’s nearly impossible. 


So, that President Joe Biden’s 2024 SOTU ended poorly is neither surprising nor especially damning. But the comprehensiveness of his peroration’s failure is worth young writers’ attention. 


Here is the relevant text, 176 words at the end of a 6,000-word speech.


“To lead America, the land of possibilities, you need a vision for the future of what America can and should be. Tonight you’ve heard mine. 


“I see a future where we defend democracy not diminish it. I see a future where we restore the right to choose and protect other freedoms not take them away. I see a future where the middle class finally has a fair shot and the wealthy finally have to pay their fair share in taxes. I see a future where we save the planet from the climate crisis and our country from gun violence. 


“Above all, I see a future for all Americans! I see a country for all Americans! And I will always be a president for all Americans! Because I believe in America! I believe in you the American people. 


“You’re the reason I’ve never been more optimistic about our future! So let’s build that future together! Let’s remember who we are! We are the United States of America. There is nothing beyond our capacity when we act together!”

It starts off okay. A leader needs a vision — this is mine. No muss, no fuss. Honestly, Biden would have done well to end the speech right there. Instead, his speechwriters proceed to commit three-and-a-half totally unforced errors that clunk and clang down through the text like the stone Pippen tosses into the Moria well in The Fellowship of the Ring. 


Each of these mistakes deserves its own Nib. So this week, we’ll just take up just the first rake the SOTU speechwriters stepped on.


SOTU Peroration Fail #1: “I see a…”


If you’ve ever taken a creative writing course, you’ve probably heard the maxim, “show, don’t tell.” Good writing does not comment on the things it renders, it just renders them. The goal is to put clear, concrete images in the audience’s mind that evoke an idea, not to describe the idea. As Richard Pryce put it: “You don't write about the horrors of war. No. You write about a kid's burnt socks lying in the road.”


By contrast, most of Biden’s SOTU peroration is commentary about his vision rather than the vision itself. “I see a future where we defend democracy … where we restore the right to choose… where we save the planet,” etc.


These platitudes are not Biden’s vision; they are more like what a pundit would say about Biden’s vision. 


If the White House really wanted to go this “vision” route — a dubious proposition, as we’ll see — he should have described a personal, concrete future “where every voter is safe from bullying and fraud, where every woman is free to choose her path in life, where every child breathes clean air and learns at a safe school,” etc, etc.


The president should have shown his vision for the country in more specific detail, not told us about it in vague generalities. 


Instead, his speechwriters indulged in “speechifying” — drafting rhetoric that superficially feels like the kind of thing John F. Kennedy or Martin Luther King would have said, but aims only at the rhetoric’s affect and so falls short of the original’s substance, clarity, and force.


The lesson for young writers? Every first draft you ever write will include missteps like this — where you tell rather than show, where you comment on your argument instead of just making it. The trick is editing and revising your work with eyes and ears peeled for it.


Until next week — when we’ll dive into Biden’s second SOTU peroration fail — keep writing!

The little book that can still do writers a lot of good.
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Read The Elements of Style by William Strunk and E.B. White. That’s it. That’s basically the whole Nib. Notice we say read Strunk & White. You need not read it more than once, or keep a dog-eared copy on your desk, or esteem it above all other writing books. It’s a little text book, not the Bible.  But the fact is, Strunk & White’s 100 pages of clear, concise prose contain more practical writing instruction than most young professionals today received in 17 years of formal education. The Elements of Style may not be the best writing book ever written. But it is easily the most accessible (it can be read in a single sitting) and the most gallant. This is the true spirit of the laws Professor Strunk laid down for students taking his English 8 course at Cornell University a century ago. The book’s rules are merely tools that enable writers to take care of their readers. “Always their motivation is fellow feeling,” journalist Andrew Ferguson — one of the best writers you’ll ever read — wrote in a 2009 appreciation, "‘Elements’ at 50". As Ferguson writes, the book’s commitment to clarity and correctness: “isn’t ‘bossiness.’ It’s not even grammar, really: It’s etiquette, and etiquette, properly understood, is a branch of morality.” That’s the best way to understand and read The Elements of Style. It’s a good book, in every sense of the word, and can make all young writers better. Until next week… keep writing!
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For many writers, the hardest and most time-consuming sentence to write every day is the first one. Where do I begin? and Where do I go from here? are so open-ended they can paralyze writers before they even start typing. This is why outlines are so helpful even for shorter compositions. They keep writers on track, point-by-point and paragraph-by-paragraph. For longer projects that can’t be written in a single sitting, try this tip from Ernest Hemingway: “The best way is always to stop when you are going good and when you know what will happen next. If you do that every day when you are writing a novel you will never be stuck.” Papa had novels in mind, but his advice is just as valuable to writers of longer speeches, essays, and non-fiction books. It’s natural to try to close one’s writing day by finishing a section, a chapter, or an important paragraph. But if doing so leaves you unsure where to start tomorrow, you might be better off leaving today’s work not quite finished. Hemingway’s trick sets writers up to jump back into their work as soon as they sit back down. It may seem counterintuitive to deliberately end a writing session on an incomplete thought. But if completing that thought gives you instant, daily access to momentum, it will end up saving you much more time and frustration in the long run. So, if you want to write like Hemingway, it turns out you don’t have to do it standing up, naked, surrounded by six-toed cats. Just step away from the keyboard every day knowing what you’re going to write next. Until next week… keep writing!
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If you want to cultivate a reputation as a good writer, never show anyone else your first drafts. Most inexperienced writers — whether students or young professionals — don’t appreciate just how bad first drafts are (See Nib #8: First (Worst) Drafts ). Not their first drafts; all first drafts. Rough drafts always teem with innocent but embarrassing mistakes like misused words and tense disagreements. Even worse, they are full of bad writing — overlong sentences, purple flourishes, awkward phrases, and confusing transitions. No matter how smart or talented you are, if you hand someone a first draft of something you write, they are going to think you’re illiterate. Don’t even share first drafts to solicit feedback on them. A typical first draft is so bad that only the writer himself can improve it — because no one else can even discern the text’s intended meaning. Ideally, you should not share — let alone submit — anything rougher than a third draft. The first edit should clear your draft of mistakes. The second should smooth out the clunkiest bits. Third drafts will still need polishing, but they should at least be coherent. (For frame of reference, you are reading the seventh draft of this Nib.) Of course, keeping your first draft to yourself will not magically make your writing better. But it will protect your reputation from the harshest judgments. And, in a world where your peers do share their rough cuts, it will make you look like Jane Austen by comparison. Until next week… keep writing!
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August 8, 2025
Never write just to write. Every composition should have a purpose. And writers should have that purpose clear in their heads before they start writing, when they are writing, and while they revise and edit their writing. This goes for every kind of writing — and every kind of purpose. If, for instance, you’re asked to write a fundraising appeal, your goal is to raise money. It’s not to edify or entertain or impress — except insofar as those things open your audience’s wallets. If you’re writing to persuade, then persuade. If to entertain, then entertain. If to inform or inspire, then inform or inspire. Don’t have any other agenda. If you’re writing for someone else — a boss or client or organization — don’t smuggle in your two cents. Don’t try to put your spin on someone else’s pitch. Know your audience, know your purpose, and serve both. Even if you’re writing a story or poem you’ll never publish, focus on rendering characters, plots, or images as perfectly as you can. Even if you’re journaling for no reason other than to develop your skills, that’s a purpose too. In writing, as in life, begin and persevere with the end in mind. Focus and discipline don’t stifle self-expression; they sharpen it. Until next week… keep writing!
August 1, 2025
In the first three parts of his February speech to the Munich Security Conference, Vice President J.D. Vance asserted his thesis ( Nib #76 ), told his origin story ( Nib #77 ), and laid out the stakes of European elites’ increasing discomfort with democratic values ( Nib #79 ). Traditional rhetorical structure says Part IV is where advocates — like Vance — should turn from windup to pitch, from framing their argument to filling in the frame. As soon as Vance finishes with broad speculations about Europe’s future, he should focus in on one issue or policy. Does he? “And of all the pressing challenges that the nations represented here face, I believe there is nothing more urgent than mass migration.” Right on schedule, the speech’s next ten paragraphs are about Europe’s migration crisis: “Today almost one-in-five people living in this country [Germany] moved here from abroad… “The number of immigrants who entered the EU from non-EU countries doubled between 2021 and 2022 alone. And, of course, it’s gotten much worse since… “It’s the result of a series of conscious decisions made by politicians all over the continent… “No voter on this continent went to the ballot box to open the floodgates to millions of unvetted immigrants.” See how this structure strengthens Vance’s argument. An immigration restrictionist arguing for immigration restrictions is hardly headline news. But by framing the issue as a proxy for European governments’ anti-democratic elitism, Vance puts a much sharper edge on an otherwise unexceptional message. This way, Vance’s speech is not about the controversial political issue of immigration. Rather, it uses immigration to illustrate his broader case for democratic populism. Vance’s frame enables him to criticize European elites not for disagreeing with him and President Trump — a weak position — but for subverting their own constituents’ sovereignty — a much stronger position. This makes Vance’s attack more sophisticated, effective, and pointed — while also more polite and palatable to his European audience. That’s the power of traditional rhetorical structure. Until next week… keep writing!
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The Malaise Speech was even worse than you think.
July 18, 2025
Forty-six years ago this week, Jimmy Carter gave the worst Oval Office speech in American history. “A Crisis of Confidence” — better known today as the “Malaise Speech” — is not only worse than older readers will remember. It’s worse than younger readers can probably imagine. Most of speech’s problems were political: the message, the messenger, and the moment were catastrophically out of sync. And yet, somehow, the writing itself was almost as bad. Remember the setting. It’s summer 1979. Stagflation, gas lines, another recession looming. President Carter, his approval rating now in the low 30s, had already given three major speeches about a seemingly intractable energy crisis. The fourth - scheduled for the evening of July 5 — Carter canceled at the last minute. Then he vanished. No, seriously. He left the White House for a 10-day emotional and spiritual retreat at Camp David, where he met with Important People about What Was Really Wrong With America. On July 15, he returned to Washington to finally reveal his plan to revive the country. This is the first time Americans heard from their president since he disappeared in the middle of a crisis. Everyone is waiting with baited breath. And Carter opens his speech: “Good evening. This is a special night for me.” Say what? “Exactly three years ago, on July 15, 1976, I accepted the nomination of my party to run for president of the United States.” Carter talks about his convention speech, three years earlier. Then Carter talks about all the other speeches he’s given since! Then he talks about the speech he just canceled — and how great it was going to be! Then he talks about his Me Time with celebrities at Camp David: “It has been an extraordinary ten days, and I want to share with you what I’ve heard.” In the first seven paragraphs of his speech, Carter uses some version of the words I or me 21 times! He spends the next three minutes quoting his Camp David guests. And what do you know, almost all of their thoughts aren’t about the energy crisis at all. They’re about… Jimmy Carter! Eight hundred words into a speech about a national economic crisis, the president has only talked about two subjects: himself and what other people say about him. Finally Carter gets around to his big takeaway from all his deep conversations and soul-searing. He was right all along: “These ten days confirmed my belief… but it also bore out some of my long-standing concerns…” Eight of Carter’s next nine independent clauses feature the word I as the subject: “I know… I've worked… I have… I have… I want… I want… I do… I do…” This guy, huh? After nine minutes exonerating himself from blame for the country’s problems, Carter hones in on the real culprit: the American people! “The threat is nearly invisible in ordinary ways. It is a crisis of confidence. It is a crisis that strikes at the very heart and soul and spirit of our national will. We can see this crisis in the growing doubt about the meaning of our own lives and in the loss of a unity of purpose for our nation.” The Nib can’t even. Note the threat Carter diagnoses is “invisible in ordinary ways” — that is, to people less perceptive than Carter. He laments people’s doubts about “the meaning of their lives” and “loss of unity of purpose.” But he just spent nine minutes congratulating himself for his personal virtue and focus. At this point it’s clear, the malaise speech is not even about malaise. It’s about how much better a person Jimmy Carter thought he was than the selfish, venal, mouth-breathing ingrates he was trying to lead! No surprise, then, that when Carter finally gets around to the policy substance of the speech — the energy crisis — almost every solution he proposes involves giving President Carter more power. The one exception? Urging the 224,999,999 Americans who didn’t just helicopter up to the mountains on a whim for some Me Time to stop using so much energy! Finally, if you had any doubt, yes: even Carter’s peroration is obnoxious! “In closing, let me say this: I will do my best, but I will not do it alone.” What the &$#@ is the matter with this guy? "I will not do it alone"? How vain, how arrogant, how out of touch did Carter have to be to not say, “… but I can not do it alone” there? Vain, arrogant, and out-of-touch enough — after a half-hour, self-congratulatory harangue of his countrymen — to then say, three sentences before signing off: “Whenever you have a chance, say something good about our country.” The lesson this week is very simple. Read the Malaise Speech, and then never write like that. Until next week… keep writing!
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How did the Vice President "sell the stakes" in Europe?