Nib #26: Nib 26: Joe Biden and the Risks of Repetition

One of the easiest mistakes writers can make is repeating ourselves. We all have certain verbal tics and habits of mind that lead us to say the same things, or the same kind of things, over and over.


In friendly conversation, these unconscious refrains are endearing — a source of inside jokes and the occasional drinking game. In persuasive communication, however, unintended repetition is a killer.


President Joe Biden turned last week’s presidential debate into a masterclass on this point with his relentless overuse of “the idea.”


He offered the phrase as a scoffing dismissal of Donald Trump’s record and credibility, as in “The very idea…”:


The idea that [Trump] did something” to improve the economy.


The idea that [Trump] did something” on clean water.


The idea” that the United States would leave NATO.


The idea that I did anything wrong” in the Hunter Biden case.


It’s not a bad little phrase. The problem is, Biden said it 31 times in just 35 minutes of speaking time during the debate, including using it twice in the same sentence multiple times. Remember: the debate moderators only asked the candidates about 15 questions! 


That means Biden dropped “the idea” twice per answer, almost once per minute for an hour and a half!


This just won’t do. 


Repeating a phrase on purpose, for effect, is a powerful persuasive technique. Think of Lincoln’s “of the people, by the people, for the people.” Or King’s “I have a dream…” Or Churchill’s “We shall fight… We shall fight…” 


Repeat a phrase accidentally, on the other hand, and you risk sounding like Joe Biden at the debate.


We all have unconscious habits of thought and speech that make their way into our written work — especially our early drafts. Writers must be aware of theirs — and edit out the unintentional repetitions that can sap the strength out of even strong, vibrant words and phrases.


Until next week… keep writing!

July 31, 2026
Smart writers have a weakness for overcomplicated sentences. The more ideas a writer can hold in his head, the harder it can be to present them in a reader-friendly way. If you ever find yourself writing or editing a sentence that feels overstuffed, stop and ask yourself, What is this sentence’s job? Most sentences perform one of three tasks: Saying what something is or is not. Saying what something is or is not like. Saying what something caused or was caused by. Once you decide which job the sentence needs to do, rewrite it as a simple independent clause doing that job and nothing else. Add back only what is necessary to express that one thought. Leave the next thought for the next sentence. If you’re having trouble connecting all your dots in one sentence, use two or three. Your readers will appreciate it. Until next week… keep writing!
July 24, 2026
This week, another addition to the Nib’s list of phrases writers should always delete from their work: “In today’s world…” First of all, it’s just a longer way of saying “today” or “nowadays” or “these days.” And writers should always look to trim extraneous words.  Second, the phrase is clunky. No confident human being in relaxed conversation ever says “in today’s world.” It’s the kind of thing we write when we are insecure and trying to fake it. Be confident. Be relaxed. Don’t let “in today’s world…” survive past your first draft. Until next week… keep writing!
July 17, 2026
At some point in the last two decades, around became the monster that ate the other prepositions. Every day we read of “debates around immigration” and “plans around the weekend” and “coordination around fundraising.” Good writers have to fight back. Around is a perfectly good word. But it means around. It does not mean about , regarding , for , toward , with , over , on , or to . The problem isn’t grammar; it’s clarity. When one word tries to do the work of half a dozen others, communication breaks down. Writing gets sloppy and readers get confused. Luckily, there’s an easy fix. Young writers who grew up amidst the Great Aroundening should make around a yellow-flag word, like that or issue . Every time you read it in your own work, pause and ask whether another preposition would better capture the relationship you're trying to describe. Prepositional precision may seem like nitpicking. It’s not. It can mean the difference between a clear sentence and a fuzzy one, a fluid paragraph and a clanging one, and a writing sample that earns an interview instead of a rejection. Always go the extra mile for your readers, not around them. Until next week… keep writing!
July 10, 2026
The trick to persuasive writing is that you have to change readers’ minds without putting them on the defensive for not agreeing with you in the first place. A great way to make arguments more palatable without watering them down is by using five humble but rhetorically powerful words: “It seems to me that…” Consider these three claims: City life is better than country life. Tax cuts boost economic growth. Yogi Berra was better than Johnny Bench. Now compare them to these: It seems to me that city life is better than country life. It seems to me that tax cuts boost economic growth. It seems to me that Yogi Berra was better than Johnny Bench. The assertions remain the same. But see how open and gracious the sentences become? Now imagine you prefaced each with a fact or two backing up the claim. All of a sudden, you have a confident, forceful argument that nonetheless draws your audience in by proposing rather than imposing your conclusion. When backed by evidence, humility and generosity are much more persuasive than swagger. “It seems to me that…” invites your audience to agree with you, which is the surest way to get them to yes. Until next week… keep writing!
July 2, 2026
Tomorrow Americans will celebrate Thomas Jefferson’s best piece of writing. Today, though, the Nib tips its cap to what may be Jefferson’s second-best line: a bit of writing advice, of all things. “The most valuable of all talents,” the Sage of Monticello said, “is that of never using two words when one will do.” He’s not wrong. Concision ( Nib #48 ) has distinguished good writing for far more than 250 years. It simultaneously signals humility and confidence, intelligence and generosity. It makes sentences clearer, easier to read, and much more persuasive. Indeed, as Jefferson himself proved, clear and concise writing can change the world. Until next week… keep writing!
June 26, 2026
Most writing advice has caveats. Even words like significantly and whomsoever have their place. But some words and phrases you really can just delete every time you see them in your drafts. Here are three: 1. “In order to…” 2. “The fact that…” 3. “It should be noted that…” These phrases are pure clutter. Instead of “in order to…” just say “to.” Instead of “the fact that…” try “that.” Or better yet, rework the sentence. It’s clunky. And instead of writing “it should be noted that…” just skip to the noting itself. (So “It should be noted that the stock price remains high” becomes “The stock price remains high.” ) We all write these phrases from time to time. The important thing is that when you come across them, don’t try to edit them. Don’t massage them. Just cut them. We don’t negotiate with terrorists. Until next week… keep writing!
June 19, 2026
Apostrophes are like deodorant or salt: people only notice if you use them wrong. So here is a quick Nib refresher. Apostrophes have three uses:  1. To indicate possession — as in “Bob’s haircut” or “Ted Williams’s bat.” 2. To make contractions, like “can’t” from “cannot.” (And remember, it’s always a contraction for “it is,” as opposed to the un-apostrophed possessive pronoun its .) 3. To pluralize individual letters, as in, “Sally got straight A’s” or “Mind your p’s and q’s.” Apostrophes do not make words plural. So it’s the 1980s , not the 1980’s. It’s a collection of CDs and DVDs , not CD’s and DVD’s . And it’s “keeping up with the Joneses,” not “the Jones’s.” No one will ever think you’re smart because you use apostrophes correctly. But if your résumé includes lines like managed intern’s or drafted constituent letters’ don’t be surprised if you don’t get called in for interview's. Until next week… keep writing!
June 12, 2026
There is nothing wrong with “to be” verbs — is , are , were , was , am , etc. Sometimes they’re the right word (like in this sentence!). But often “to be” verbs hide the right word. Consider: The Senator is a supporter of gun control. The storms were responsible for the delayed flights. In each case, an action verb can convey the same thought in a tighter, livelier sentence, like: The Senator supports gun control. The storms delayed the flights. Active verbs give your nouns something to do. And when your nouns move, so does your writing. So next time you’re editing something you wrote, circle every “to be” verb and then re-read the sentence. See if there is an active verb in the second half of the sentence masquerading as a noun or an adjective, like in the examples above. If swapping that verb in for the “to be” one makes the sentence brisker and more vivid, congratulations: you just learned a way to improve every paragraph you ever write. Until next week… keep writing!
June 5, 2026
For all the rules against using AI in your writing, there is one way all young writers should be using it: finding typos. AI apps are excellent at identifying the kind of mistakes that our eyes might overlook. Think misspelled or repeated words, doubled-up prepositions, that kind of thing. Writers get worse at finding these things after a few reads because familiarity with the text dulls our proofreading eyes. So when you have edited something yourself a few times already, have AI scrub it -- not for content, just for typos. Never have the app make the changes for you. Tell it to give you a list of typos it found, and then enter the changes yourself. That way you will always hold pen and own every correction yourself. Until next week… keep writing!
May 29, 2026
Reading is hard enough when words’ meanings are fixed. When they are fluid, it’s like trying to play catch in the dark. Young writers who want to join the rearguard fight for clarity against confusion can start with these five words that almost everyone misuses these days: 1. Enormity means terrible sin, not scope. So don’t refer to the “enormity of America’s victory in the Cold War” unless you’re a communist. 2. Unique means one of a kind, not rare. Never say “pretty unique” or “very unique.” Something is either unique or it’s not. 3. Nauseous describes things that make one nauseated ; it doesn’t mean sick at the stomach. As Strunk & White put it, “Do not, therefore, say, ‘I feel nauseous,’ unless you are certain you have that effect on others.” 4. Disinterested means impartial, like a judge. Uninterested means indifferent to, like the way people feel about professional lacrosse. 5. Finally, to imply means to hint at or suggest something as a writer or speaker. To infer means to conclude, as a reader or listener, what a writer or speaker might be implying. Always remember, precision in writing isn’t about pedantry; it’s about generosity toward one’s readers. Until next week… keep writing.