Nib #113 Avoid Posturing Preambles
Young professionals sometimes mistake persuasiveness with authority. You see it in name-dropping, resume padding, and overuse of jargon. In writing, this self-inflating tone is often expressed in posturing preambles.
If you’ve ever read a letter or oped or speech that prefaces points with commentary about the status of the author, you know the vibe:
“I stand before you…”
“Let me be clear…”
“I will not apologize for…”
“I do not say this lightly…”
Phrases like this are meant to subtly assert authority. To the audience, they usually signal insecurity. It wastes words, breaks the flow, confuses the issue, and annoys the audience.
The way to impress people with your skills as a writer is to persuade them on the subject you’re writing about. The best way to do that is to remove yourself from the equation. Focus on the audience and the issue. Don’t set up your points with these “Look at me!” introductions. Just make your case.
If you sell your ideas well, the audience will buy you too. If you try to sell yourself, they’ll usually buy neither.
Until next week… keep writing!











