Nib #116 The One Word Writers Should Never Use
There are lots of words young writers should generally avoid. But there may only be one word that young writers should always avoid: impactful.
The problem with impactful is not that the word has no meaning, but that it doesn’t mean enough. Writers always have better options.
For starters, there are more precise adjectives that really mean what impactful only hints at, like compelling, arresting, or efficacious. But even those are only minor upgrades.
Better still, writers and editors should take the very presence of impactful as a signal that the whole sentence needs reworking. Rather than telling your readers something is impactful, show your readers the impact it makes.
Don’t say, “The firefighter’s decision to search the attic was impactful.” Say, “The firefighter’s decision to search the attic saved the lives of two young children.”
Don’t say, “The president hopes this will be an impactful speech.” Say, “The president hopes today’s speech convinces Congress to support his budget proposal.”
If you want your writing to have an impact, try not to write the word impactful again.
Until next week… keep writing.











